Brand Brief & Strategy
Natural Bliss cacao is a vegan brand which uses natural products to create both sweetened and unsweetened ceremonial cacao goods. The brands focus was to use natural/earth like colours and an authentic look and feel. The logo was to be inspired by cacao, whether it be the exterior or mandala like interior of the bean.
The final logo was inspired by the cacao bean and uses three of them displayed consecutively on a vine, which create a half circle to complete the logo icon. The type was kept simple as the serif and sans serif fonts aim to compliment one another.
Final logo
Simplified logo variations
