Design Brief & Strategy:
The client project required a type and image based logo which felt dynamic and bohemian to fit an up and coming aesthetics lounge. To create a luxurious feel, a bold type was contrasted with a script font which compliment one another in terms of balance and weight. Further the image uses the type itself and manipulates the 'S' shape while set on a smokey, watercolour background, using a limited black, white and grey colour scheme to pull it all together, creating a sophisticated appearance.
